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Pro Co Momentum Blog - Kalamazoo Business Sets the Stage for Audio World
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Kalamazoo Business Sets the Stage for Audio World 
Tuesday, June 19, 2007, 04:09 PM
For Immediate Release

Contact: Thom Dukesherer
1-800-253-7360 Ext. 119

Kalamazoo Business Sets the Stage for Audio World

As economists lament about Michigan’s bleak economy, one Michigan business can boast growth in the double digits for each of the last several years, with sales of more than $12 million last year alone. For nearly 33 years, Kalamazoo-based Pro Co Sound has been an audio industry staple selling hundreds of millions of dollars in audio interface products found in over 60 countries. Pro Co’s products are most likely used by your favorite musicians, bands, arenas, theaters and churches.
Since 1974, Charlie Wicks, founder of Pro Co has worked to stay ahead of the game by offering his customer’s cutting-edge technology partnered with competitive prices, despite facing competition from low-cost manufacturers overseas.
For Wicks, a musician and former school teacher, his love of music prompted him to launch Pro Co Sound with his first products primarily public address systems. Pro Co’s catalog now features more than 1600 products, many of which are one-of-a-kind. As the product line grew, so did the number of employees from four people, building speaker cabinets in a garage and soldering at a kitchen table, to more than one hundred employees today. In this time of layoffs and job cuts Pro Co Sound is creating jobs in Michigan.
“We have grown our product range, but at the same time we’ve controlled our staffing which forces us to improve our methods, keeping our costs low and resulting in fair prices for our customers,” Wicks said. This practice of evolving the workforce has kept Pro Co moving forward and growing.
Pro Co unveiled their newest product this spring, the Momentum Digital Snake System at the 2007 NSCA Expo in Orlando, and thus set a new standard for the audio industry. The Momentum System allows venues such as churches and arenas, a new option for routing sound from several different areas or sources. Prior to Momentum, facilities such as a church would have miles of cables coming from different areas of the facility to the sound board, encased in cumbersome and expensive piping. Now with the Momentum System the sound can be run digitally through thin computer wires, allowing easy set-up and flexibility. Pro Co is the first to offer such versatility to the audio industry and expects sales to jump once the system becomes available starting later in June.

For more information on Pro Co Sound and its products, please visit www.procosound.com or call Thom Dukesherer at 1-800-253-7360 Ext. 119.

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Momentum Advertising 
Friday, June 15, 2007, 02:29 PM
Pro Co Sound is still spreading the word about the Momentum Digital Snake System in industry and trade publications. Pick up the June issue of Sound & Communications to view the latest ad.
4267 comments ( 771 views )   |  permalink   |  related link

Stardate 03.28.07 From Analog to CAT-lyst to Momentum! 
Wednesday, March 28, 2007, 03:55 PM
Since 1979, Pro Co has been a plumber to the audio trades. Beginning about five years ago, our contractors started asking us to get soldering out of the field. Soldering is tremendously time-consuming, and the base of skilled craftsmen that do it is shrinking and getting more costly. The resulting copper backbone ends up being very expensive, especially when we add in the cost of the 3”– 4” conduit required by local building codes to enclose the audio cabling from one point to another. It’s almost totally inflexible, and a dead-end street if the facility needs to be added-on to, enlarged or relocated. It was the best the old school had to offer.

CAT-alyst began life as a solution to in-field soldering, designed to eliminate 95% of all audio wiring on any performance stage. CAT-alyst, as it turns out, wasn't the answer. However it was the path!

Why move from CAT-alyst to Momentum?

CAT-alyst does everything we hoped it would do. As our first entry into the digital snake market, it provided installers with an easier way to wire the audio portion of the sound system, cutting huge material and labor costs out of their installations.

CAT-alyst had two major flaws. It was costly and it was too complicated (because of its almost infinite flexibility) for the end user to ever feel comfortable learning to use it.

Momentum, our second generation digital snake, was much better thought out. It is about 30% less costly than CAT-alyst, depending on its configuration. There is little to no training involved (although some explanation of routing is necessary). It is also expandable from 8 channels to 256 channels in groups of 8 channels.

Momentum also runs at 100Mbps or Gigabit (10 times faster than 100Mbps), and runs on CAT5e, CAT6 or fiber optic cables. As simple as CAT-alyst was to install, Momentum is much easier.

Momentum is the answer. Actually, Momentum makes the answer YES!
Is it expandable? YES!
Is it flexible? YES!
Does it work with Cobranet? Can I use Phoenix connectors? What about Fiber? YES! YES!! YES!!!

Momentum is the second generation Digital Snake System that creates possibilities not problems. With all the options, flexibility and expandability Momentum can not only be the “answer”, it can make the “answer” YES!

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Momentum Advertising 
Tuesday, March 27, 2007, 12:34 PM
Pro Co Sound is spreading the word about the Momentum Digital Snake System in industry and trade publications. Pick up the April issue of Sound & Communications to view the latest ad.
2043 comments ( 1043 views )   |  permalink   |  related link

Momentum Takes the Stage at NSCA 
Thursday, March 15, 2007, 08:22 PM
The Momentum Digital Snake System took center stage at the 2007 NSCA Expo in Orlando, Florida. Momentum is the second generation digital snake system from Pro Co Sound. The wireless mrc a.k.a the "Tweak" stole show with its the DSP mix engine and In Ear Monitor. Show attendees were treated to in depth discussion on Momentum from Charlie Wicks, Les Batts, Thom Dukesherer and Scott Bertch. The booth also featured information on Pro Co's traditional product line. Check out photos of Momentum at NSCA.
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Momentum Roll Out 
Wednesday, March 14, 2007, 01:26 PM
Pro Co Sound unveiled their Momentum Digital Snake System to 2 packed houses of representatives today at a pre-NSCA roll out session in Orlando, Florida. Reps were treated to a sneak preview prior to the show. The roll out session included an introduction to the product by Thom Dukesherer. Questions were fielded by Charlie Wicks, Les Batts and Scott Bertch. Check out photos of the roll our session.
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